Our CRO calculator (Conversion Rate Calculator) lets you see exactly how small tweaks to your conversion rate and average order value can translate into big revenue gains. Simply enter your current monthly traffic, conversion rate, and order value—then plug in your optimized targets—to compare before-and-after monthly and annual revenues in seconds. Use these insights to prioritize your next A/B tests and unlock higher ROI today.
Average optimisation by experts can yield around 1.5% improvement in conversion and increase of around 20% in average order value.
Yearly revenue:
Conversion rate:
Average order value:
Monthly revenue:
Yearly revenue:
Pro Tip: Run multiple what‑if scenarios—target 2 %, 3 % or 5 % CR to set aggressive yet attainable OKRs.
| Term | Definition |
|---|---|
| Conversion Rate (CR%) | The percentage of visitors who complete a purchase. |
| Average Order Value (AOV) | Average revenue per transaction. |
| Revenue per Visitor (RPV) | Traffic × CR% × AOV. |
| Bounce Rate | Visitors who leave after a single page view. |
| Output | What it shows | Why it matters |
|---|---|---|
| Current Monthly & Yearly Revenue | Baseline numbers | Benchmarks success |
| Optimized Revenue | Revenue at new CR/AOV | Reveals revenue ceiling |
| Additional Revenue | The uplift in hard cash | Builds the business case |
Most e-commerce stores leak money because only ≈ 2–3 % of visitors buy. Improving that by a single percentage point can add tens of thousands in annual revenue. But guessing the upside won’t convince stakeholders—showing hard numbers will.
Our CRO calculator lets you:
Ecommerce‑specific benchmarks (drawn from 8,000+ stores).
Automatic currency detection for USD, EUR, GBP, AUD & CAD.
Downloadable CSV reports ready for board decks or investor updates.
Mobile‑first UX – works flawlessly on any device.
100 % free – no email gates, no demo calls.
Industry studies put average ecommerce conversion around 2–3 %, with top 25 % stores hitting 4–5%.
AOV varies wildly, but the principle is universal: raising either CR or AOV (ideally both) is the fastest way to grow revenue without buying more traffic.
Seeing “£2,550 additional monthly revenue” in green is exciting, but the real power lies in translating those figures into a testing roadmap:
Prioritise the low-hanging fruit – if your baseline conversion rate is under 2 %, fix page-speed, trust signals and checkout friction first; those typically add 15-30 % lifts on their own.
Don’t ignore AOV – small tweaks (bundles, minimum-free-shipping thresholds, post-add-to-cart upsells) can raise average order value by 10 %+; compounded with CR uplift, that multiplies revenue.
Re-run the calculator after every test – CRO wins stack. Tracking with real numbers keeps stakeholders engaged and budgets flowing.
Industry studies put average ecommerce conversion around 2–3 %, with top 25 % stores hitting 4–5%.
AOV varies wildly, but the principle is universal: raising either CR or AOV (ideally both) is the fastest way to grow revenue without buying more traffic.
Share the link with your C-suite – showing “12k extra per month” gets faster sign-off than abstract percentages.
Average Order Value: 0
Conversion Rate: 0%
Average Monthly Revenue: 0
Average Monthly Visitors: 0
Ideally before and after every test. Treat CRO like compounding interest: small, frequent lifts accumulate into massive annual growth.
Most A/B tests deliver 3–8 % lifts, but well-researched hypotheses (speed fixes, value-prop clarity, price-anchoring) still land 20 %+ wins. The calculator quantifies each potential gain so you can pick high-impact experiments first.
Yes—Google rewards better UX and engagement, which CRO improves SEO.
Faster load times, lower bounce and stronger engagement signal quality to Google, indirectly helping pages climb the SERPs.
It uses empirical uplift benchmarks, but your actual results depend on traffic quality, product‑market fit and test execution.
Industry data shows 2 .5% as average; top‑performing stores exceed 5 %.