In the generative-search era, a robust hub & spoke architecture is essential. Begin by selecting a pillar topic—such as a ‘Hiking boots buyer’s guide’—and expand it into every related micro-query Google’s AI might fan-out. For each sub-topic, create in-depth spokes enriched with schema, FAQs, and first-hand data to supply authoritative passages AI can quote verbatim. Interlink these pages semantically to guide crawlers and signal entity context. Complement on-site efforts by owning your Knowledge-Graph presence—consistent NAP, Wikidata, author markup—and by earning unlinked brand mentions through PR campaigns. Finally, measure success with AI-Mode KPIs: Share-of-Voice, sentiment, and assisted conversions, ensuring your content not only appears but converts.